Vanilla is Monmouthshire’s newest ladies fashion boutique, which stocks an exclusive range of women’s wear apparel and accessories, and is Voice’s Shop of the Month for April.

It is the brain child of Lynda Hughes, who also owns the popular ladies clothing store, Viva Couture, in Chepstow.

“Monmouth town centre was calling out for a new ladies’ fashion store,” said Lynda.

“A store became available at a fantastic location on the High Street, and we decided to take the plunge.

“In many ways, Vanilla is very reminiscent to Viva Couture, offering the similar high-quality ladies fashions, ranging from day-to-day wear to more formal wear for occasions and special events.

“We are stockists of Q’Neel, Bianca and Lebeq, who offer a fabulous range of clothing for all seasons.

“At Vanilla, we are firm believers in outfit building, and offer a multitude of options that can be mixed and matched to create a desired look.

“My team and I are always on hand to offer the best advice if you need it, and we are more than happy to help choose an outfit or help match clothes to your favourite bag or shoes.

“We love to colour block at Vanilla, with all of our wonderful clothes being displayed as a vibrant rainbow throughout the store, obviously with this season’s must have colours.

“Pastels and florals are big looks for spring this year, as well as highly decorative and patterned trousers – a key statement piece this season.

“We try our very best to offer clothing and accessories that are unique, as you won’t find the clothes that we offer at other High Street clothing stores.

“It’s this exclusivity and individuality that our customers have grown to love us for – as nobody wants to be seen wearing the same thing. And, once our items have sold, we won’t get them back, ensuring that exclusivity.

“A best seller has to be our cropped three-quarter length trousers by Robell, priced at £45 per pair, available in a wide variety of colours. These have been selling extremely well, and are perfect for keeping cool whilst looking smart this spring.

“Another exclusive first for our new store, is that we are now are proud stockists of Butterfly Twist pumps, offering shoes for the first time at our new location in Monmouth.

“Just like Viva Couture, we will also stock a range of prom wear and outfit for the mother-of-the bride, which will arrive in time for May.”

So, whether you’re looking for a dress for a prom or wedding, a day at the races or just smart day and evening wear, Vanilla has it all.

Pop in store today and have a browse at the spectacular designer fashions available.

Lynda additionally stocks a wide variety of jewellery, bags and accessories to add the finishing touches to your outfit.

Until the May 1 Vanilla is offering all you lucky Voice readers a 20% discount as an introductory offer, just cut-out the voucher from the editorial within the magazine and take it with you to the store.

This exclusive new ladies’ fashions store can be found at 8 Monnow Street, Monmouth, Monmouthshire, NP25 3EE.

For all enquiries, call 01600 772259.